Burger King’s pilot of the Impossible Whopper spread rapidly from St. Louis to three more cities.
This plant-based patty from Impossible Foods has the consistency and flavor of a traditional hamburger. Burger King has already experienced product shortages in its test markets.
Increasing demand for its plant-based burgers has already led Impossible Foods to add a third shift and build a second production line.
Video Spotlight: Trying Burger King’s Impossible Whopper
This post is based on the CNN article, Burger King is bringing the Impossible Whopper to three new cities, by Danielle Wiener-Bronner, May 14, 2019; and the YouTube video, Trying Burger King’s Impossible Whopper, by CNET, April 1, 2019. Image source: Foodcollection
1. Which inventory management system would be helpful at Burger King to better manage the Impossible Burger product?
Guidance: Students will likely choose the fixed-order quantity system with safety stock. However, this is a chance to discuss whether this new product is a fad. Should inventory be managed differently or not?
2. How can Burger King create a competitive advantage with the Impossible Whopper, given that other fast food chains are already sourcing from Impossible Continue reading