Cooler Robots for College Campuses

Cooler Robots for College Campuses

September 13, 2019

Starship Technology, Inc., is expanding its autonomous delivery service to 100 college campuses by 2021.

These cooler-size robots were first launched at George Mason University and Northern Arizona University to deliver food to students.  All users need to do is download the Starship Deliveries App on their smartphone, choose their food and drink, where their delivery is to be sent, watch the robot make its way to their doorstep, then meet and unlock the robot when it arrives.


Video Spotlight: Mason’s Robots


This post is based on The Robot Report article, Starship Technologies raises $40M Series A, expands campus services, by The Robot Report Editor, August 20, 2019, and the YouTube video, Mason’s Robots, by George Mason University, January 23, 2019. Image source: Beth Van trees/Getty Images.

Discussion Questions:

1. How does Starship Technology, Inc.’s use of robots for food delivery on college campuses meet the challenges of service capacity planning?

Guidance: Campus dining options are expanded as students can have food delivered to their doorstep by robots, eliminating the challenges of having to match capacity with the timing of demand, waiting time, and speed-of-delivery in service capacity planning.

2. Discuss whether Starship Technology, Inc.’s Continue reading

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Did Disney Forecast the Demand Drop For Galaxy’s Edge?

Did Disney Forecast the Demand Drop For Galaxy’s Edge?

August 22, 2019

Disney, worried about park overcrowding and negative guest experiences with the opening this summer of the Star Wars Galaxy’s Edge attraction, managed instead to kill off demand.

Ticket prices were higher, annual pass holders faced blackout dates, guests required reservations to ride the new Star Wars ride, and hotel prices went up in front of anticipated demand.  These plans were so “successful” in warding off an onslaught of guests that park attendance dropped three percent over the summer.

In addition, some guests may be holding off till the second Star Wars ride opens at the Anaheim Disneyland in January, while fans of the Orlando park are awaiting their first one at the end of this August.

Despite lower attendance, higher ticket prices contributed to a 10% jump in average guest spending, while hotels saw their occupancy rates increase from 86% to 88%.


Video Spotlight: WHAT’S HAPPENING with Star Wars Galaxy’s Edge?!


This post is based on the Business Insider article, Disney Discouraged “Star Wars” Fans From Visiting Its New Galaxy’s Edge Area, and Domestic Park Visits and Profits Dropped, by Theron Mohamed, August 7, 2019; the Fox News article, Disney CEO partially blames Star Wars land for Continue reading

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Williams-Sonoma: Systems Approach to Mitigating Tariffs

Williams-Sonoma: Systems Approach to Mitigating Tariffs

Williams-Sonoma is engaging in efforts to mitigate the impacts of tariffs on imports from Chinese production.

In addition to pulling shipments forward to beat the tariff this summer, the company will reduce China sourcing by 50% in 2020. Williams-Sonoma will expand its manufacturing operation in factories in Tupelo, Mississippi.

The mitigation helps Williams-Sonoma avoid raising prices by 11%.


Video Spotlight: Williams-Sonoma CEO: Dodging Tariffs on China


This post is based on the Supply Chain Dive article, Williams-Sonoma will halve China sourcing in the next year, by Emma Cosgrove, June 4, 2019; and the YouTube video, Williams-Sonoma CEO: Dodging Tariffs on China, by  Mad Money | CNBC, May 14, 2019. Image source: Shutterstock / RomanR

Discussion Questions:

1. What are the factors that drive Williams-Sonoma’s decision to halve the amount of goods it sources from China?

Guidance: Chinese tariffs make it more costly for Williams-Sonoma to outsource its production to China. The company has been shifting its production from China to Vietnam, Indonesia, Thailand, and Cambodia to lower production cost. The company will also expand its factories in Tupelo, Mississippi to produce in-house.

2. What considerations go into Williams-Sonoma’s capacity strategy?

Guidance: Williams-Sonoma adopts Continue reading

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