Popeyes Louisiana Kitchen announced that its chicken sandwich would return on Sunday, November 3, 2019. The company also released a simple ad called “Open Sunday” to announce its availability.
Sunday, November 3rd is important in two ways. First, it is National Sandwich day. What better day to re-introduce a very popular sandwich. Second, it’s a reminder to customers that one of its main competitors–Chick-fil-A–is not open on Sundays. In its 20-second ad, a highway sign shows Chick-fil-A’s “Closed Sunday” tag; an “Open Sunday” tag is added for Popeyes.
The original release of the sandwich, in August 2019, went viral after a twitter war with Chick-fil-A. The twitter war eventually grew to include many other restaurants’ chicken sandwiches. For Popeyes, the response was overwhelming. Inventory that had been forecast to last two months ran out in two weeks, and the chain had to temporarily remove the sandwich from its menu.
Video Spotlight: Open Sunday
This post is based on the Thrillist article, Popeyes Just Revealed When Its Chicken Sandwich Is Coming Back, by Kat Thompson, October 28, 2019, and the YouTube video, Open Sunday, by Popeyes Louisiana Continue reading