Y’all, It’s Back: Popeyes’ Chicken Sandwich

Y’all, It’s Back: Popeyes’ Chicken Sandwich

November 4, 2019

Popeyes Louisiana Kitchen announced that its chicken sandwich would return on Sunday, November 3, 2019.  The company also released a simple ad called “Open Sunday” to announce its availability.

Sunday, November 3rd is important in two ways.  First, it is National Sandwich day.  What better day to re-introduce a very popular sandwich.  Second, it’s a reminder to customers that one of its main competitors–Chick-fil-A–is not open on Sundays. In its 20-second ad, a highway sign shows Chick-fil-A’s “Closed Sunday” tag; an “Open Sunday” tag is added for Popeyes.

The original release of the sandwich, in August 2019, went viral after a twitter war with Chick-fil-A.  The twitter war eventually grew to include many other restaurants’ chicken sandwiches.  For Popeyes, the response was overwhelming. Inventory that had been forecast to last two months ran out in two weeks, and the chain had to temporarily remove the sandwich from its menu.


Video Spotlight: Open Sunday


This post is based on the Thrillist article, Popeyes Just Revealed When Its Chicken Sandwich Is Coming Back, by Kat Thompson, October 28, 2019, and the YouTube video, Open Sunday, by Popeyes Louisiana Continue reading

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KFC’s Limited-Time Menu

KFC’s Limited-Time Menu

September 29, 2019

KFC has been utilizing its limited-time menu by launching 3 chicken sandwiches over the summer and early fall 2019.

In July, the company released its Cheetos Chicken sandwich.  In late August, KFC introduced the plant-based Beyond Chicken sandwich (okay, so technically it isn’t chicken), which sold out in a matter of hours (see our OM In The News post about it.).  And in September, KFC introduced its KFC & Doughnuts sandwich—replacing the bun with doughnuts.

In all three cases, the items were/are available only for a limited time.


Video Spotlight: KFC debuts new chicken and donut sandwich


This post is based on the Washington Post article, KFC’s New Fried Chicken and Doughnut Sandwich Is Terrifying and Delicious, by Emily Heil, September 24, 2019; the Washington post article, KFC’s Cheetos Chicken Sandwich Looks Toxic and Tastes Like A Missed Opportunity, by Maura Judkis, July 17, 2019; and the YouTube video, KFC debuts new chicken and donut sandwich, by WCNC, September 18, 2019. Image source: Pixtal/AGE Fotostock

Discussion Questions:

1. What Operations Management problems does a limited-time menu present?

Guidance: Limited-time menu items presents several problems from an operations management perspective.  One Continue reading

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Great Chicken Sandwich War of 2019

Great Chicken Sandwich War of 2019

August 30, 2019

The Great Chicken Sandwich War is underway.

On August 12, 2019, Popeyes launched its new chicken sandwich.  Popeyes’ sandwich resembles the Chick-fil-A sandwich.  So, Chick-fil-A started a twitter war by tweeting “Bun + Chicken + Pickles = all the (love in form of heart symbol) for the original.”

Popeyes’ then responded with “y’all good?”

Not to be left out, Wendy’s and Shake Shack joined in as well.

Couple the twitter war with some outstanding reviews from publications and many tweets praising the sandwich, and the result: a big spike in sales of Popeyes’ chicken sandwiches.  Drive-thru lines were packed.

The increase in demand was so large that many Popeyes began running out of chicken sandwiches.  (Making it difficult to actually try the new sandwich.)

In fact, demand was so great that Popeyes announced on Wednesday, August 27, 2019 (including via tweet) that it would be out of chicken sandwiches by the end of the week. Nor was a date given when it would be back in stock. The company promised to work with suppliers on the problem, although spokespeople recommended using the Popeyes’ app to be notified when sandwiches were once again available.


Video Spotlight: Battle Continue reading

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