Mass Customization at Taco Bell

Mass Customization at Taco Bell

March 31, 2021

One of Taco Bell’s newest promotions is the My Cravings Box.

Taco Bell has offered a variety of $5 cravings boxes for several years, as part of its emphasis on value.  The items in the Cravings Boxes have changed over time.  Past offerings have included a Grande Nachos Box, Toasted Cheddar Chalupa Box, and Chalupa Cravings Box (to name a few.)

What makes the My Cravings box so different?

It’s customizable.

Not including beverages, customers can build their meal with 30 different combinations, by selecting from a choice of 5 specialty items, 3 starters, and 2 sides.

In order to customize the Cravings Box, customers must place the order online. There’s an app for that. Selectable items are part of Taco Bell’s normal menu.  Interestingly, it’s possible to create a couple of vegetarian combinations.


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This post is based on the Yahoo! Finance article, Taco Bell Launches $5 ‘Cravings’ Box as Fast Food Races to Be ‘Competitive on Value’, by Brooke DiPalma,  February 13, 2021; the My Cravings Box page from TacoBell.com; Continue reading

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Fisker’s Second Venture: Mass Production and Direct Sales

Fisker’s Second Venture: Mass Production and Direct Sales

March 27, 2021

Henrik Fisker’s first car company failed.  His second venture is going to be different.

Fisker plans to mass produce a more economically priced SUV in the electric vehicle market.  Like other car companies such as Toyota, he also intends to use contract manufacturing for production.

Like Tesla, Fisker plans to sell direct to consumers.


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This post is based on the CNN article, Henrik Fisker’s first car company flamed out. He’s sure this one will work, by Peter Valdes-Dapena,  February 18, 2021, and the YouTube videos in the Spotlight. Image source: Herr Loeffler/Shutterstock

Discussion Questions:

1. What are the disadvantages of contract manufacturing for Fisker?  Advantages?

Guidance: Students will easily note the main disadvantage is quality control.  Capacity issues may also arise. If the contract manufacturer is handling BMW and Fisker, the manufacturer is likely more interested in keeping BMW’s business. Continue reading

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Maersk to Launch Carbon Neutral Cargo Ship in 2023

Maersk to Launch Carbon Neutral Cargo Ship in 2023

March 26, 2021

Maersk is the largest container shipping company in the world.  The company plans to launch the first carbon neutral cargo ship in 2023.  The company has plans to be carbon neutral by 2050.

The issue is that this new vessel will operate on methanol produced from sustainable biomass or renewable sources.  Critics point out that biofuels are not a scalable fuel solution at this time.

Mass adoption of biofuels may not be the answer given this would lead to water scarcity and threaten food security.


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This post is based on the CNN article, Maersk has found a way to clean up shipping but there’s a catch, by Hannah Ziady,  February 18, 2021, and the YouTube videos in the Spotlight. Image source: Chris Troch/Shutterstock

Discussion Questions:

1. How could biofuel sourcing be improved without putting further pressure on water resources?

Guidance: Students should perform an internet search for information Continue reading

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