Article Title: Anheuser-Busch pauses beer production to send water to Harvey victims
Author of Article: Kavita Kumar
Date of article: August 29, 2017
The Anheuser-Busch factory in Cartersvill, Georgia shifted production from beer to water to aid victims of Hurricane Harvey, in a coordinated effort that is part of the company’s emergency drinking water program. This brief article illustrates flexible manufacturing and strategic capacity management. Assemble-to-order manufacturing allows the plant to quickly transition to emergency water canning operations instead of beer production. Since this particular plant has been designated by the firm for emergency water production, it is inferred that strategic capacity management has been considered by the parent corporation in order to accommodate a decrease in beer production by one plant while still meeting targeted beer production goals. It is possible that the plant uses the “plant within a plant” concept.
1. What type of manufacturing process does this plant likely use?
Guidance: Focus the discussion on assemble-to-order and customer decoupling point.
2. In order for the company to allow this one plant to produce water instead of beer, what capacity management concepts may have been employed?
Guidance: Suitable Continue reading