Going Touchless at Dallas-Fort Worth Airport

Going Touchless at Dallas-Fort Worth Airport

July 26, 2020

Effective operations is not just about doing things right, it’s about doing the right things.  Dallas-Fort Worth Airport (DFW) has emerged as the busiest airport in the world with the recent collapse in air travel due to the coronavirus.  These unexpected conditions have required a sharp and timely pivot for long-planned capital and operating plans.

DFW has the advantage of being both the home base and major hub of one of the world’s largest air carriers, American Airlines.  In addition to the summer ramp up in flights (though still substantially off the usual activity for this time of year), airlines have implemented their own changes by relying on more hub and spoke operations requiring less overall flights routing through central hubs.

DFW is responding to the “new normal” by emphasizing sanitation measures and moving to a more self-service model in luggage check-in and boarding.  Technology is being applied to expedite these changes and simultaneously increasing efficiency (with a 20% reduction in operating costs expected).

This quick response and re-focus of competitive priorities has allowed DFW to maintain and to improve its ability to serve both airlines and wary customers.


Video Spotlight: American Airlines to Lift Continue reading

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Fast Fashion Turns to Fast Trash

Fast Fashion Turns to Fast Trash

April 10, 2020

Ghana imports large amounts of secondhand clothing from the UK and other countries, but poor quality makes much of it unsaleable.  Over 50 tons a day, representing about forty percent of the items coming into Kantamanto, the main market, end up being thrown away.

Landfill sites in Ghana are overflowing with the debris.  Low quality fast fashion items, cheap single use t-shirts from marathons or other special events, and unclean items have little to no value in the resale market.  Vendors gamble, buying their bales of used clothing sight unseen, and hope for the best.  Sadly, much of what they purchase will be thrown away, making Ghana and other African countries a dumping ground for other countries’ unwanted textile waste.


Video Spotlight: How fast fashion choices in the the UK are causing an environmental catastrophe in Ghana (Feb 18, 2020, ITV News)


This post is based on the Daily Mail article, The fast fashion trash mountain: Shocking report reveals today’s cheap clothes are so badly made they often can’t be resold—and end up rotting into a toxic soup in Africa, by Barbara Davies, February 25, 2020, and the YouTube video featured in Continue reading

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The Billion Dollar Brand Club Is Disrupting the Basics

The Billion Dollar Brand Club Is Disrupting the Basics

The founders of Dollar Shave Club, Harry’s, and other direct-to-consumer start-ups adopted razor-sharp strategies.

They focused on consumers’ simple needs and disrupted the old adage “You get what you pay for.” They fearlessly lured customers away from giant corporations’ established brands and succeeded. Their strategy was to offer quality, basic products at much lower prices than the competition’s and connect directly with their customers. However, for all start-ups, easy market entry with a catchy video on a Web site is both an opportunity and a threat: it helps achieve rapid success while leaving the door wide open to other daring, new competitors.


Video Spotlight: The Dollar Shave Club Video that Started It All


This post is based on The New York Times article, They Changed the Way You Buy Your Basics, by L. Ingrassia, January 23, 2020, and the YouTube video, DollarShaveClub.com – Our Blades Are [Expletive] Greatby Dollar Shave Club, March 6, 2012. Image source: Shutterstock / Oksana Kuzmina.

Discussion Questions:

1. In your opinion, what are the competitive priorities emphasized in Dollar Shave Club’s operations strategy? Distinguish between order winners and qualifiers.

Guidance: Review cost, quality, delivery and flexibility. To beat the competition, Continue reading

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