Walmart’s Produce 2.0 Plan

Walmart’s Produce 2.0 Plan

December 9, 2019

Walmart is making plans to renovate its produce department with wider aisles, low-profile displays, new signage, and segmented organic offerings.

Walmart will consider the change a success if shoppers add produce to their basket while shopping in other departments, essentially making Walmart a one-stop shop for consumers.


Video Spotlight: Walmart to redesign produce section


This post is based on the Produce Retailer article, Produce 2.0 ‘very important move in the right direction’ for Walmart, by Ashley Nickle, November 26, 2019, and the YouTube video Walmart to redesign produce section, by Newschannel 9 WSYR Syracuse, November 21, 2019. Image source: Shutterstock/Iakov Filimonov.

Discussion Questions:

1. Why is Walmart investing in its produce business?

Guidance: Walmart wants to position itself as a complete one-stop retailer that customers will think of as a place to buy everything including produce.

2. Is Walmart’s Produce 2.0 a strategic operational decision?  Explain.

Guidance: Produce 2.0 is a strategic operational decision because it enables Walmart to compete better by raising its reputation as a non-traditional grocer and providing customers with a better one-stop shopping experience.

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Knock Knock, It’s Walmart

Knock Knock, It’s Walmart

December 2, 2019

Walmart launched inHome Delivery as a new service recently. The retailer has also partnered with a company called Level Home. That company’s Level Lock product, available through WalMart, allows entry to a home without having to install additional hardware to a door.  The Level Lock is attached to your current door lock and can be installed in ten minutes with a screwdriver.

For Walmart’s inHome Delivery, employees deliver groceries to your pantry and refrigerator while wearing cameras, using a one-time access code provided by Level Home for added security.


Video Spotlight:


This post is based on the CNN article, This smart lock lets Walmart deliver groceries inside your home – – no key needed, by Parija Kavilanz, November 13, 2019, and the YouTube videos linked in the Video Spotlight. Image source: Shutterstock/Alexander Kirch

Discussion Questions:

1. How important was it for Level Home to partner with Walmart? What are the major product development benefits of this partnership?

Guidance: Students should recognize that Walmart’s funding and interest in this technology will provide Level Home with resources to Continue reading

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Taste-Testing Dog Food Recipes

Taste-Testing Dog Food Recipes

December 1, 2019

The Farmer’s Dog is a start-up that began after its founders discovered pet food companies sell products deemed unfit for humans.

The company treats dog food equivalent to the way human food is tested, including product testing new recipes on humans first.  The goal is to create healthy pet food.


Video Spotlight:

Videos to use in comparing raw food vs. traditional dog food production:


This post is based on the CBS News article, The Farmer’s Dog tests its pet food recipes on humans, by Megan Cerullo, November 11, 2019, and the YouTube videos linked in the Video Spotlight. Image source: Getty Images/iStockphoto

Discussion Questions:

1. What would you expect to happen to the sales price for the Farmer’s Dog products compared to the pet food market?

Guidance: Students should recognize that using higher quality products will result in higher variable costs.  This will require the sales price to rise if the company wants Continue reading

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