Jay Walder, CEO of Virgin Hyperloop, is in the news again, this time pitching the idea of a 43-minute commute from San Francisco to Los Angeles.
A new concept video accompanies images of what customers of the future can expect. Walder envisions this technology being used primarily for “short haul” routes for both passengers and cargo, and touts it as the first new form of mass transportation in 100 years.
Video Spotlight:
- Virgin Hyperloop Passenger Experience (Jan 27, 2021, Virgin Hyperloop)
- Virgin Hyperloop CEO Jay Walder on the first successful passenger test (Nov 11, 2020, CNBC Television)
This post is based on the Fox Business article, Virgin Hyperloop reveals passenger experience on high-speed trains, by Ann Schmidt, February 3, 2021, and the YouTube videos in the Spotlight. Image source: Amy Johansson/Shutterstock
Discussion Questions:
1. In what phase of the product life cycle are hyperloops?
Guidance: Hyperloop technology is in the earliest introductory phase. This is a time when a lot of money needs to be invested in developing the product, introducing it and its uses, and marketing its potential.
A number of different companies and business leaders are in a race Continue reading