China’s movie theater business is booming, and will likely be the largest in the world by next year.
China’s take at the box office passed up that of the U.S. in early 2018. This shift means Hollywood is paying closer attention to what it films and how it will be received in the Chinese market, where some content is still subject to censure if it isn’t in line with what China’s government wants to allow into the country.
In the bigger picture, over 70 percent of a blockbuster film’s revenue now comes from outside the U.S., so keeping content in line with international viewer preferences has become at least as important as pleasing audiences at home.
Video Spotlight: How China is changing Hollywood | CNBC Reports
This post is based on the CNBC article, China’s box office is expected to surpass the US in 2020. That’s good news for Hollywood, by Uptin saiidi, November 5, 2019, and the YouTube video, How China is changing Hollywood | CNBC Reports, by CNBC International, October 31, 2019. Image source: D. Hurst / Alamy
Discussion Questions:
1. What location planning issues arise for Hollywood, given the growth of China’s movie Continue reading
