Fast food breakfast sales slumped early in the COVID-19 crisis as work commutes halted and breakfasts were eaten at home.
McDonald’s, Starbucks, Panera, and Dunkin’ are still struggling to win back customers in the early hours of the day, though sales at other times of day are improving. Restaurants are scrambling to realign their employees’ schedules, menu forecasting and design to the “new normal.”
- How McDonald’s is responding to the coronavirus pandemic (June 26, 2020, ABC News)
- Restaurants most-exposed to outbreak: Starbucks, McDonald’s and Domino’s (Jan 27, 2020, CNBC Television)
This post is based on the Business Insider article, Breakfast sales at fast-food giants like Starbucks and McDonald’s “dried up” during the pandemic, by Kate Taylor, August 3, 2020; the Food and Wine article and video, Quarantine Could Crown a Winner in the Fast Food Breakfast Wars, by Mike Pomranz, Aug 3, 2020; and the YouTube videos in the Spotlight. Image source: SEG – ALL
1. What scheduling challenges has the breakfast slump posed?
Guidance: As compared with past demand patterns, 9:30am and 2:30pm are now the peak times at Starbucks, and with more customers wanting afternoon snacks, Continue reading