China’s Demand Influences Hollywood Products

China’s Demand Influences Hollywood Products

November 18, 2019

China’s movie theater business is booming, and will likely be the largest in the world by next year.

China’s take at the box office passed up that of the U.S. in early 2018.  This shift means Hollywood is paying closer attention to what it films and how it will be received in the Chinese market, where some content is still subject to censure if it isn’t in line with what China’s government wants to allow into the country.

In the bigger picture, over 70 percent of a blockbuster film’s revenue now comes from outside the U.S., so keeping content in line with international viewer preferences has become at least as important as pleasing audiences at home.


Video Spotlight: How China is changing Hollywood | CNBC Reports


This post is based on the CNBC article, China’s box office is expected to surpass the US in 2020. That’s good news for Hollywood, by Uptin saiidi, November 5, 2019, and the YouTube video, How China is changing Hollywood | CNBC Reports, by CNBC International, October 31, 2019. Image source: D. Hurst / Alamy

Discussion Questions:

1. What location planning issues arise for Hollywood, given the growth of China’s movie Continue reading

Facebook
Twitter
Oral-B’s Genius X-Factor

Oral-B’s Genius X-Factor

November 14, 2019

Oral-B introduced a “smart” electric toothbrush called Genius X that connects to your smartphone to help you brush better using artificial intelligence.

The app informs you with a rating for how well you brushed – where you applied too much pressure or missed certain spots.  Genius X is an improvement over earlier models, as you don’t need the phone’s camera or the help of a dentist to perfect your brushing.


Video Spotlight: Oral-B Genius X first impressions of the AI toothbrush


This post is based on The Verge article, Oral-B’s new $220 toothbrush has AI to tell you when you’re brushing poorly, by Jay Peters, October 25, 2019, and the YouTube video, Oral-B Genius X first impressions of the AI toothbrush, by TechAdvisor, February 26, 2019. Image source: sebra/Shutterstock

Discussion Questions:

1. What role does technology play in introducing Oral-B’s Genius X toothbrush?

Guidance: Oral-B has integrated artificial intelligence in its core product to improve its design and maintain its position as a leader in Internet-Of-Things technology.

2. What are the strategic implications of Oral-B’s focus on innovating electric toothbrushes?

Guidance: Oral-B maintains leadership in product innovation, demonstrates its competence in integrating technology in Continue reading

Facebook
Twitter
Table Delivery at Chick-fil-A

Table Delivery at Chick-fil-A

November 3, 2019

Chick-fil-A is making dine-in easier.

It’s customary at Chick-fil-A to deliver a dine-in customer’s order to their table. However, the company is upping its game with a mobile app that allows you to order from your table.  As a result, customers can bypass standing in line.

Simply place your order through the app, tap your table number, and your meal will be delivered table-side.

Chick-fil-A plans to continue its high level of service.  The new app is an additional tactic to ensure a good experience when you decide to dine in the restaurant.


Video Spotlight: Former Chick-fil-A exec explains how core values bring success


This post is based on the Forbes article, Chick-fil-A Removes the Need to Wait In Line, by Alicia Kelso, October 18, 2019, and the YouTube video, Former Chick-fil-A exec explains how core values bring success, by Fox Business, October 2, 2019. Image source: Shutterstock / Goran Bogicevic

Discussion Questions:

1. How does this impact Chick-fil-A’s service process?

Guidance: The company is actually removing one step from its service process.  For people ordering with the app, Chick-fil-A will no longer need to take the order from the customer at the Continue reading

Facebook
Twitter