Macy’s Handles Complex Logistics with Google Cloud

Macy’s Handles Complex Logistics with Google Cloud

September 1, 2019

Macy’s warehouse management system is powered by a new Google Cloud management and analytics software to address complex logistic issues.

To meet ‘back to school’ and holiday season demands, the cloud-based analytics solutions optimizes the retailer’s supply chain, ensuring efficient shipment of merchandise from a 675,000 square foot warehouse in Columbus, Ohio, to over 200 stores.

Macy’s plans to implement the warehouse management system to service other distribution centers and direct-to-customer orders.


Video Spotlight: Google Cloud Helps DSW Engage Over 28M Shoe Lovers, Real Time


This post is based on the Today’s ECommerce article, Macy’s leverages Google Cloud and Analytics to optimize its Warehousing, by Pulkit Rastogi, August 27, 2019, and the YouTube video Google Cloud Helps DSW Engage Over 28M Shoe Lovers, Real Time, by Google Cloud, January 10, 2019. Image source: Shutterstock / anucha maneechote.

Discussion Questions:

1. What are the operational benefits of Macy’s cloud-based warehouse management system?

Guidance: It optimizes the shipment of merchandise from warehouses to stores to meet back to school and holiday demand, allows Macy’s to stay competitive, and meet customer demands.

2. How does Macy’s cloud-based warehouse management system influence its business process?

Guidance: The system is a Continue reading

Facebook
Twitter
Evolution in Warehouse Construction

Evolution in Warehouse Construction

August 31, 2019

Supply Chain Dive’s “8 ways warehouse construction has evolved” is the second article in a series looking at the major changes that continue to revolutionize warehouse facilities.

Modern warehouses tend to be larger, located in urban areas to decrease fulfillment time, offer more amenities to the staff to attract and retain workers, and handle cold storage. Online retailers are a key factor in warehouse transformation.


Video Spotlight: Behind the scenes of an Amazon warehouse


This post is based on the Supply Chain Dive article, 8 ways warehouse construction has evolved, by Jenn Goodman, August 8, 2019, and the YouTube video Behind the scenes of an Amazon warehouse, by Fox 13 News – Tampa Bay, November 26, 2015. Image source: PKM1/Getty Images.

Discussion Questions:

1. Ask students to read both the Supply Chain Dive article, and this additional source about warehouse construction. How are the cold storage capabilities of modern warehouse design important to companies that mail prepared fresh meals to a residence?  Could those meal retailers grow without this cold storage capability on such a large scale?

Guidance: This is an easy question to get students to review the two articles and consider Continue reading

Facebook
Twitter
Great Chicken Sandwich War of 2019

Great Chicken Sandwich War of 2019

August 30, 2019

The Great Chicken Sandwich War is underway.

On August 12, 2019, Popeyes launched its new chicken sandwich.  Popeyes’ sandwich resembles the Chick-fil-A sandwich.  So, Chick-fil-A started a twitter war by tweeting “Bun + Chicken + Pickles = all the (love in form of heart symbol) for the original.”

Popeyes’ then responded with “y’all good?”

Not to be left out, Wendy’s and Shake Shack joined in as well.

Couple the twitter war with some outstanding reviews from publications and many tweets praising the sandwich, and the result: a big spike in sales of Popeyes’ chicken sandwiches.  Drive-thru lines were packed.

The increase in demand was so large that many Popeyes began running out of chicken sandwiches.  (Making it difficult to actually try the new sandwich.)

In fact, demand was so great that Popeyes announced on Wednesday, August 27, 2019 (including via tweet) that it would be out of chicken sandwiches by the end of the week. Nor was a date given when it would be back in stock. The company promised to work with suppliers on the problem, although spokespeople recommended using the Popeyes’ app to be notified when sandwiches were once again available.


Video Spotlight: Battle Continue reading

Facebook
Twitter