Impossible Foods bowed out, at least temporarily, from its bid to supply plant-based burgers to McDonald’s, because it lacks the capacity to meet the world’s largest burger company’s demand.
Currently, plant-based meats have only a tiny sliver of packaged meat sales. Capacity lags behind the growing demand. Last year saw Impossible Foods and Beyond Meat vie for contracts with Burger King, Qdoba, Del Taco, Little Caesar’s, Subway, and KFC. However, McDonald’s is still too tall an order for either to tackle, other than in a limited test market or regional format.
This post is based on the Vox article, Why McDonald’s has been slow to adopt meatless meat, by Kelsey Piper, January 9, 2020, and the YouTube video, Impossible Foods abandons its pursuit to supply McDonald’s plant-based burgers, by CNBC Television, January 7, 2020. Image source: Christopher Kerrigan/McGraw-Hill Education.
1. What steps has McDonald’s taken to test plant-based burgers?
Guidance: Over the years McDonald’s has gradually introduced some plant-based burgers in its international markets, but the U.S. is still awaiting this product’s arrival. Recently, McDonald’s announced that its Continue reading