Samsung Plans to Manufacture Semiconductors in the US

Samsung Plans to Manufacture Semiconductors in the US

Samsung is investing $13 billion in a chip-making factory in the US, which would employ 1,900 people by October 2022.

Three location alternatives are being considered: Texas, Arizona, and New York.

Samsung will be competing with Taiwan Semiconductor Manufacturing Co. for the top leadership position in the $400 billion chip-making industry in the US.


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This post is based on The Hill article, Samsung considering investing billions in US chip plant, by Lexi Lonas, January 23, 2021; the KVUE article and video, Samsung reportedly considering $10B chip-making plant in Austin, by KVUE News Staff, Jan 22, 2021; and the YouTube video in the Spotlight. Image source: MS Mikel/Shutterstock

Discussion Questions:

1.  How does Samsung compete operationally in the chip-making industry of the US?

Guidance: To achieve the goal of becoming the top chipmaker in the US by 2030, Samsung needs a local presence to catch up with Taiwan Semiconductor Manufacturing Co.. Having a chip-making factory based in the US is the first step towards that goal.

2.  What are the location factors being considered by Samsung in building Continue reading

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How GOJO Increased Capacity for Purell

How GOJO Increased Capacity for Purell

February 24, 2021

GOJO, the maker of the Purell hand sanitizers, is making investments to increase its capacity for current and future demand.

The COVID-19 pandemic has changed consumer attitudes towards higher hygiene expectations.  There is also a need for a safe environment to work and socialize when society re-opens.  The result is a 150% increase in demand for sanitizers.


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This post is based on the National Health Executive article, How GOJO is keeping pace with the changing landscape, by Matt Roberts, January 27, 2021, and the YouTube video in the Spotlight. Image Source: Shutterstock / bluedog studio

Discussion Questions:

1.  How is GOJO responding to the surge in hand sanitizer demand from a product design perspective?

Guidance: GOJO has changed its packaging. The formulation hasn’t changed, Purell still kill 99.99% of harmful germs, including coronavirus, but its sanitizers are now being sold in round bottles instead of its iconic square bottles.

2.  How is GOJO responding to the surge in hand sanitizer demand from a capacity planning perspective.

Guidance: GOJO increased its output capacity by shortening its supply lines, Continue reading

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McDonald’s Focus: Digital and Drive-Thru

McDonald’s Focus: Digital and Drive-Thru

January 20, 2021

McDonald’s had been losing customers before the pandemic hit.

The increased emphasis on drive-thru delivery speed across the fast-food industry is a major point of competition.  McDonald’s is already behind Burger King, Taco Bell and KFC, according to SeeLevel HX’s 2020 drive-through report.

McDonald’s had previously simplified its menu to promote speed of service. This change decreased wait time by 30 seconds on average.  Now, McDonald’s is moving to test three new features: express lines for customers who place digital orders ahead of time, dedicated pickup spots, and automated ordering.


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This post is based on the CNN article, McDonald’s has a plan to make its drive-thrus faster, by Danielle Wiener-Bronner, November 11, 2020; the Motley Fool article, Better Buy: McDonald’s vs. BJ’s Restaurants, by Leo Sun, January 13, 2021; and the YouTube videos in the Spotlight. Image source: payphoto/123RF

Discussion Questions:

1. Explain whether delivery speed for McDonald’s is an order qualifier or an order winner.

Guidance Continue reading

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