China’s Demand Influences Hollywood Products

China’s Demand Influences Hollywood Products

November 18, 2019

China’s movie theater business is booming, and will likely be the largest in the world by next year.

China’s take at the box office passed up that of the U.S. in early 2018.  This shift means Hollywood is paying closer attention to what it films and how it will be received in the Chinese market, where some content is still subject to censure if it isn’t in line with what China’s government wants to allow into the country.

In the bigger picture, over 70 percent of a blockbuster film’s revenue now comes from outside the U.S., so keeping content in line with international viewer preferences has become at least as important as pleasing audiences at home.


Video Spotlight: How China is changing Hollywood | CNBC Reports


This post is based on the CNBC article, China’s box office is expected to surpass the US in 2020. That’s good news for Hollywood, by Uptin saiidi, November 5, 2019, and the YouTube video, How China is changing Hollywood | CNBC Reports, by CNBC International, October 31, 2019. Image source: D. Hurst / Alamy

Discussion Questions:

1. What location planning issues arise for Hollywood, given the growth of China’s movie Continue reading

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Oral-B’s Genius X-Factor

Oral-B’s Genius X-Factor

November 14, 2019

Oral-B introduced a “smart” electric toothbrush called Genius X that connects to your smartphone to help you brush better using artificial intelligence.

The app informs you with a rating for how well you brushed – where you applied too much pressure or missed certain spots.  Genius X is an improvement over earlier models, as you don’t need the phone’s camera or the help of a dentist to perfect your brushing.


Video Spotlight: Oral-B Genius X first impressions of the AI toothbrush


This post is based on The Verge article, Oral-B’s new $220 toothbrush has AI to tell you when you’re brushing poorly, by Jay Peters, October 25, 2019, and the YouTube video, Oral-B Genius X first impressions of the AI toothbrush, by TechAdvisor, February 26, 2019. Image source: sebra/Shutterstock

Discussion Questions:

1. What role does technology play in introducing Oral-B’s Genius X toothbrush?

Guidance: Oral-B has integrated artificial intelligence in its core product to improve its design and maintain its position as a leader in Internet-Of-Things technology.

2. What are the strategic implications of Oral-B’s focus on innovating electric toothbrushes?

Guidance: Oral-B maintains leadership in product innovation, demonstrates its competence in integrating technology in Continue reading

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Party Continues for Fiesta China

Party Continues for Fiesta China

November 9, 2019

The Homer Laughlin China Company (HLC) of Newell, West Virginia, navigates a tough business environment to maintain its iconic Fiesta brand as the last large commercial pottery maker in the U.S..

Despite strong competition from China, Mexico, and India, affordable pricing, and a heavily manual manufacturing process, HLC has diversified its business into 60% consumer market and 40% food service industry.

The company also started its own online sales 10 years ago.

As a result, HLC is able to remain competitive with its top quality Fiesta China carrying the made-in-America credentials since 1871.


Video Spotlight: How Fiesta Dinnerware Is Made


This post is based on the Forbes article, The Family-Owned Company That Makes FiestaWare Counts On Diversification And Online Sales For Growth, by Jim Vinoski, October 24, 2019, and the YouTube video, How Fiesta Dinnerware Is Made, by Insider, September 9, 2018. Image source: Africa Studio/Shutterstock

Discussion Questions:

1. What are the challenges of the commercial pottery industry in the U.S.?

Guidance: The challenges include strong foreign competitors from China, Mexico, and India on labor costs, strong local competitions with 30+ pottery makers, price competition, and a heavily manual manufacturing process.

2. How did Homer Laughlin Continue reading

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