Coca-Cola is working hard to improve the recycling rate of its cans and bottles.
From July 1-6 at the 2018 Special Olympics USA Games, the company used reverse vending machines to offer incentives for recycling their products. The reward was a 5 cent donations to the Special Olympics of Washington.
In the UK, a similar approach was used, but in that case, Coca Cola offered 50% off vouchers to all 30 Merlin attractions.
Video spotlight: Can rewards for recycling prevent roadside littering?
This post is based on the Vending Times article, Coca-Cola Ramps up Recycling Efforts with Reverse Vending Machines, by Emily Jed, July 10, 2018; The Guardian article, UK Theme Parks to Offer Half-Price Entry in Exchange for Used Plastic Bottles, by Rebecca Smithers, July 25, 2018; and the YouTube video, Can rewards for recycling prevent roadside littering? by Hubbub Vlog, July 23, 2018. Image source: Getty Images/iStockphoto.
1. Why use a reverse vending machine?
Guidance: The driving reason is to increase the proportion of recycled Coca-Cola containers. Faced with a growing pressure to be environmentally responsible, Coca-Cola has set a goal of recycling the equivalent of every can or Continue reading