Coca Cola Using Reverse Vending Machines for Recycling

Coca Cola Using Reverse Vending Machines for Recycling

August 13, 2018

Coca-Cola is working hard to improve the recycling rate of its cans and bottles.

From July 1-6 at the 2018 Special Olympics USA Games, the company used reverse vending machines to offer incentives for recycling their products.  The reward was a 5 cent donations to the Special Olympics of Washington.

In the UK, a similar approach was used, but in that case, Coca Cola offered 50% off vouchers to all 30 Merlin attractions.


Video spotlightCan rewards for recycling prevent roadside littering?


This post is based on the Vending Times article, Coca-Cola Ramps up Recycling Efforts with Reverse Vending Machines, by Emily Jed, July 10, 2018; The Guardian article, UK Theme Parks to Offer Half-Price Entry in Exchange for Used Plastic Bottles, by Rebecca Smithers, July 25, 2018; and the YouTube video, Can rewards for recycling prevent roadside littering? by Hubbub Vlog, July 23, 2018. Image source: Getty Images/iStockphoto.

Discussion Questions:

1. Why use a reverse vending machine?

Guidance: The driving reason is to increase the proportion of recycled Coca-Cola containers.  Faced with a growing pressure to be environmentally responsible, Coca-Cola has set a goal of recycling the equivalent of every can or Continue reading

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Aryballe’s Artificial Nose: Smell The Quality

Aryballe’s Artificial Nose: Smell The Quality

August 13, 2018

The artificial nose, developed by French company Aryballe Technologies, can help manufacturers with quality control and new product development.  This bio-optic smell sensor tests the flavor and fragrance of food.

Human noses will still be needed, but this technology adds efficiency.  In product development, when testing how food aromas change over time, it provides clear points of reference, which is difficult for a human to do.  Testing foods for consistency during the manufacturing process can be assisted with this device as well.


Video spotlightAryballe’s ‘artificial nose’ with bio-sensors can boost quality control and NPD


This post is based on the Food Navigator article and video, Aryballe’s ‘artificial nose’ with bio-sensors can boost quality control and NPD, by Niamh Michail, August 2, 2018. Image source: Ingram Publishing/SuperStock.

Discussion Questions:

1. How can this new technology benefit manufacturers and play a role in quality control?

Guidance: From raw material sourcing to finished goods, the artificial nose can help ensure batch-to-batch consistency.  This is referred to as quality of conformance.  Manufacturers need to make sure that each batch of product conforms to the specifications developed in the prototype.  Flavor is one component Continue reading

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Tequila and Bacardi: An Unsavory Cocktail?

Tequila and Bacardi: An Unsavory Cocktail?

Francisco Alcaraz was a master distiller of tequila whose scientific knowledge, passion, and unconditional commitment to quality contributed to producing Patrón, one of the best tequilas in the world.


Video spotlightPatrón Tequila: Our Story


Along the way, the business success of Patrón has attracted many investors, including Bacardi.

Will Bacardi’s business model of favoring industrial over artisanal production pose a risk to the quality reputation of Patrón?

 

This post is based on the Bloomberg article, Patrón Made Tequila Top-Shelf. Will Bacardi Dilute It?, by T. Genoways, July 31, 2018. Image source: C Squared Studios/Getty Images.

Discussion Questions:

1. According to the Kano model, what type of quality does Alcaraz want to produce? Will there be a shift if Bacardi wants to boost volume?

Guidance: Review basic quality, performance quality, and excitement quality. Given Alcaraz’s insistence on premium quality as opposed to volume, he aims at producing tequila that will deliver excitement quality. The blind taste test at Spago provides further evidence of this approach to quality. Discuss the potential for a “downgrade” to performance quality if Bacardi wants to boost volume.

2. What are the pros and cons of Bacardi’s production methods?

Guidance: Continue reading

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