Dream Time Limits on a Qantas Boeing Dreamliner

Dream Time Limits on a Qantas Boeing Dreamliner

Qantas is testing record-breaking, 19-hour flights from JFK to Sidney.

Although the direct flights substantially decrease total travel time, they stress passengers’ and crews’ physical limits. In order to convince regulators that the flights are safe, Qantas is assessing the impact of extended duty times on its pilots and taking steps to minimize jet lag. The commercial viability of this technological breakthrough will depend on people’s tolerance for discomfort.


Video Spotlight: Fighting Jet Lag on a 19-Hour Flight


This post is based on the NBCnews.com article, Doing the ‘Macarena’ at 2 a.m. on Qantas’ Record-Breaking 19-Hour Flight, by T. Costello, October 21, 2019, and the YouTube video, What a 19-Hour Nonstop Flight Can Teach Us About Jet Lagby the Wall Street Journal, October 21, 2019. Image source: kasto/123RF/Matej Kastelic.

Discussion Questions:

1. For passengers, what are the advantages and disadvantages of taking the 19-hour flight?

Guidance: The advantages include decreased travel time with no layovers, more comfortable seating, larger windows, and pleasant ambient lighting in the Boeing 777x or Airbus A350-1000 planes that will be used for these flights. The disadvantages include physical discomfort and health risks from dehydration and limited movement, jet lag, safety Continue reading

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Who Holds the Record? The Man or the Shoes?

Who Holds the Record? The Man or the Shoes?

Wearing Nike Vaporflys, Eliud Kipchoge ran a marathon under two hours.

There is no question that Kipchoge is a great athlete who has been dominating his sport for some time. However, the latest generation of Nike shoes he was wearing may have partly accounted for his extraordinary feat. The midsoles of the Vaporfly are designed to help athletes run more efficiently and cut their marathon times by 3 to 4%. To ensure fairness in competition, experts are reviewing whether shoe design should be subject to specific standards.


Video Spotlight: Is the Vaporfly for You?


This post is based on The New York Times article, Those Superfast Nike Shoes Are Creating a Problem, by A. Burfoot, October 19, 2019, and the YouTube video, Nike Vaporfly 4% Flyknit Review: Worth $250?by Triathlon Taren, April 3, 2019. Image source: Shutterstock/Rocksweeper.

Discussion Questions:

1. What design features make the Nike Vaporfly a superior shoe?

Guidance: The Nike Vaporflys have a thicker midsole which, with the right materials, produces more spring.  The right materials are a special foam called Pebax and a carbon fiber plate. Pebax is extremely lightweight and delivers more energy return. The carbon fiber plate in Continue reading

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Zombie Skittles Thriller

Zombie Skittles Thriller

Preparing for Halloween is a two-year affair for Mars Wrigley.

To ensure a lucrative Halloween season, the candy maker devotes considerable time and resources to launch attractive, new products. Because buying candy tends to be an impulsive purchase the rest of the year, the recipe for a successful season is to extend it for several months and spark curiosity with mystery flavors.


Video Spotlight: Production of Skittles


This post is based on the CNN.com article, How the Maker of Skittles and M&Ms Gets Ready for Halloween, by D. Wiener-Bronner, October 30, 2019, and the YouTube video, How Skittles Are Madeby Food Insider, April 9, 2018. Image source: McGraw-Hill Education/David Planchet.

Discussion Questions:

1. How does Mars Wrigley make “old” Skittles new again for Halloween?

Guidance: Review the product life cycle stages. First introduced in the US in 1979, Skittles are a very mature product. To maintain interest in the product, Mars Wrigley slightly changed the design for Halloween and added Zombie Skittles to the usual rainbow. As planned, the odd flavor of the new Skittles piqued customers’ curiosity. The excitement translated into engagement on social media, which is essentially free publicity for the product.

2. Continue reading

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