Our waist lines are trying to keep up with the snack industry! Or is it the other way around?
Utz, a family-owned potato chip maker, is growing fast and going public for even faster growth. Over the past few years, acquisitions have proved valuable for the company, but what seems to be an aggressive, offensive strategy may actually be a defensive one. Small, unique brands build a loyal following and eventually get bought up by large corporations. Utz’s CEO is betting that becoming a giant is the best way to keep the company independent and thriving.
Video Spotlight: Utz Goes Public for Faster Growth
This post is based on the Forbes article, Exclusive: Utz CEO Talks Family and the 99-Year-Old Company’s Plan to Go Public on Monday, by C. Sorvino, August 28, 2020, and the YouTube video, Pretzel-Maker Utz CEO on Going Public After Nearly 100 Years as a Private Company, by CNBC Television, August 31, 2020. Image source: Â© McGraw-Hill Education.
1. Have snack habits changed during the pandemic? If so, how? Based on your findings, do you think that Utz’s acquisition of other snack companies matches current demand Continue reading