Cooler Robots for College Campuses

Cooler Robots for College Campuses

September 13, 2019

Starship Technology, Inc., is expanding its autonomous delivery service to 100 college campuses by 2021.

These cooler-size robots were first launched at George Mason University and Northern Arizona University to deliver food to students.  All users need to do is download the Starship Deliveries App on their smartphone, choose their food and drink, where their delivery is to be sent, watch the robot make its way to their doorstep, then meet and unlock the robot when it arrives.


Video Spotlight: Mason’s Robots


This post is based on The Robot Report article, Starship Technologies raises $40M Series A, expands campus services, by The Robot Report Editor, August 20, 2019, and the YouTube video, Mason’s Robots, by George Mason University, January 23, 2019. Image source: Beth Van trees/Getty Images.

Discussion Questions:

1. How does Starship Technology, Inc.’s use of robots for food delivery on college campuses meet the challenges of service capacity planning?

Guidance: Campus dining options are expanded as students can have food delivered to their doorstep by robots, eliminating the challenges of having to match capacity with the timing of demand, waiting time, and speed-of-delivery in service capacity planning.

2. Discuss whether Starship Technology, Inc.’s Continue reading

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Greener Parties with Ball Corp

Greener Parties with Ball Corp

September 3, 2019

Ball Corporation is launching a new aluminum cup as a response to concern about plastic waste.

Ball Corporation’s market research finds that 67% of customers in the U.S. will visit a venue more often if aluminum cups are used instead of plastic ones.  Aluminum cups are more environmentally friendly than plastic as they do not have a limit on the number of times they can be recycled.


Video Spotlight: Sustainable beverage cans: Ball Corporation


This post is based on the Business Green article, Greener parties: Ball Corp unveils first aluminium cup in bid to cut plastic waste, by Madeleine Cuff, August 27, 2019, and the YouTube video, Sustainable beverage cans: Ball Corporationby Ball Corporation, June 6, 2018. Image source: Pongasn68/Getty Images.

Discussion Questions:

1. What makes aluminum cups more sustainable than plastic?

Guidance: Aluminum can be recycled an unlimited number of times. Cups made from aluminum can be reused, unlike single-use plastics.

2. How is Ball Corporation responding to growing customer concern about plastic waste?

Guidance: Ball Corporation plans to introduce aluminum cups in retail stores by 2021, with a price tag of 25 cents each.  The aluminum cups will replace Continue reading

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Macy’s Handles Complex Logistics with Google Cloud

Macy’s Handles Complex Logistics with Google Cloud

September 1, 2019

Macy’s warehouse management system is powered by a new Google Cloud management and analytics software to address complex logistic issues.

To meet ‘back to school’ and holiday season demands, the cloud-based analytics solutions optimizes the retailer’s supply chain, ensuring efficient shipment of merchandise from a 675,000 square foot warehouse in Columbus, Ohio, to over 200 stores.

Macy’s plans to implement the warehouse management system to service other distribution centers and direct-to-customer orders.


Video Spotlight: Google Cloud Helps DSW Engage Over 28M Shoe Lovers, Real Time


This post is based on the Today’s ECommerce article, Macy’s leverages Google Cloud and Analytics to optimize its Warehousing, by Pulkit Rastogi, August 27, 2019, and the YouTube video Google Cloud Helps DSW Engage Over 28M Shoe Lovers, Real Time, by Google Cloud, January 10, 2019. Image source: Shutterstock / anucha maneechote.

Discussion Questions:

1. What are the operational benefits of Macy’s cloud-based warehouse management system?

Guidance: It optimizes the shipment of merchandise from warehouses to stores to meet back to school and holiday demand, allows Macy’s to stay competitive, and meet customer demands.

2. How does Macy’s cloud-based warehouse management system influence its business process?

Guidance: The system is a Continue reading

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