Cargill Expands Into Plant-Based Burgers

Cargill Expands Into Plant-Based Burgers

Cargill is competing with Beyond Meat and Impossible Foods in the imitation meat market. The company is offering both pea and soy protein-based hamburger patties, and ground “fake meat” products, beginning in April 2020.

Cargill has invested $100 million in pea-protein producer Puris since January 2018, extending its role as a major crop supplier to a plant-based food producer.


Video Spotlight: New plant-based hamburger patties by food behemoth Cargill to launch soon (Feb 27, 2020, The Straits Times)


This post is based on the Reuters article, Cargill to challenge Beyond Meat, Impossible Foods with new plant-based burger, by Tom Polansek, February 24, 2020, and the YouTube video featured in the Video Spotlight. Image source: Shutterstock/rossella.

Discussion Questions:

1. What demand factors influence Cargill’s decision to be a plant-based food producer?

Guidance: The demand for plant-based foods is growing as consumers want meat alternatives for health reasons, and to show concern for animal welfare and environmental damage from livestock farming.

2. Comment on Cargill’s entry in the imitation meat from a supply chain strategy perspective.

Guidance: Cargill is developing an effective and efficient vertically integrated supply chain in imitation meat by supplying its own Continue reading

Facebook
Twitter
Relativity To Print Rockets In Its New Location

Relativity To Print Rockets In Its New Location

Relativity is building a 120,000 sq. ft. manufacturing facility and operating center in Long Beach, California to make its Terran 1 rocket.

The facility has plenty of room to operate its large 3D-printers, make taller rockets, house 300 support staff from machining to marketing, and realize its long-term vision of sending a 3D-printed rocket to Mars.


Video Spotlight: Relativity Space’s New Long Beach Headquarters (Feb 28, 2020, Relativity Space)


This post is based on the Forbes article, Relativity Blasts Off For 2021 Rocket Launch With New Facility, by Elizabeth Howell, February 28, 2020, and the YouTube video featured in the Video Spotlight. Image source: NASA.

Discussion Questions:

1. What are the determinants in making the capacity decision for Relativity’s Long Beach facility?

Guidance: The determinants include enough square footage for growth and expansion, enough room to operate large 3D-printers, have ability to make taller rockets, and allow staff to perform activities from machining to marketing.

2. What factors are considered in making the location decision for Relativity’s Long Beach facility?

Guidance: The location factors include capacity to grow and expand, close to the company’s 150 employees in Los Angeles, and able to handle Continue reading

Facebook
Twitter
The Origin of Ride-Share

The Origin of Ride-Share

Cruise, an autonomous vehicle start up owned by General Motors and Honda, developed a self-driving, electric car for shared ownership called Origin to provide driverless ride-sharing services.  Origin is a shuttle-like, all-electric vehicle that is environmentally friendly, affordable, modular, long-lasting, and safe.


Video Spotlight: Introducing the Cruise Origin (Cruise, Jan 21, 2020)


This post is based on the CNBC article, Debut of GM’s Cruise Origin shows the future of ride-sharing, autonomous vehicles is a box, by Michael Wayland and Lora Kolodny, January 23, 2020, and the YouTube video in the Video Spotlight. Image source: Shutterstock/metamorworks

Discussion Questions:

1. Is the debut of Origin considered an operations strategy of Cruise?  Explain.

Guidance: Yes.  Origin is a strategic operations decision in the area of product design to enable Cruise’s future vision of the auto industry

2. What are the product design considerations of Origin?

Guidance: The product design considerations of Origin include environmental friendliness, affordability, modularity, safety, reliability, and shared mobility.

Facebook
Twitter